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What is e-commerce marketing?

Ecommerce marketing is a process that helps drive sales in online stores, using primarily online platforms. This can include brand awareness campaigns, display ads, discount QR codes, etc.

The beauty of ecommerce marketing is that you can learn almost anything online through webinars, blogs, and eBooks. This means that everyone has the ability to be successful through this type of marketing, regardless of your budget.

For example, the magazine's classifieds section now encompasses search engines like Google and Bing. Google Ads and social platforms control advertising. In addition, electronic mail has taken over from leaflets and paper brochures. Other examples of ecommerce marketing include affiliate marketing, social media marketing, video marketing, and influencer marketing.

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