The multiple possibilities and functions of smartphones and tablets allow us to offer new experiences to its customers. It is possible to imagine new services based on push notifications, the camera, geolocation, consultation without an internet connection, etc. These services can feed your cross-channel, drive-to-store or other brand strategies.
The OUI.sncf mobile application thus offers to dematerialize your train ticket. By purchasing a ticket through the app, users no longer need to stamp it at the station. The mobile application becomes a transport ticket. Another example of an innovative service is that offered by the Yuka mobile application. It allows users to assess the nutritional quality of consumer products by simply scanning barcodes in stores.
Offering services in push mode is also a way to remember the good memories of its users via a direct communication channel. Mobile is also a tool for customer loyalty. However, be careful not to overdo it: if your communication becomes intrusive, users could quickly delete your app.
In a mobile environment, users use their phones to meet their immediate needs. Mobile applications promote spontaneous and impulse purchases.
Many consumers buy items on mobile that they would not have purchased in stores. Amazon thus provides a super fast buy button in its application. Thanks to 1-click ordering, consumers can buy a product in record time, without going through the shopping cart.
Other brands are taking similar steps to encourage impulse buying. The Tommy Hilfiger app, for example, allows you to view the brand's Instagram feed. It is possible to instantly buy a garment or look presented, thanks to a "buy button".
Developing a mobile application is a good way to strengthen your brand image and stand out from the competition. Many businesses today have a responsive site, which automatically adjusts to the size of the screen on which it is viewed. Other brands have mobile sites specifically designed for mobile screens, although this format is less and less used. Far fewer businesses have an app.
With an app, your brand becomes mobile. Your prospects and customers are exposed to your brand on a daily basis. She accompanies them everywhere and throughout the day. The tactile dimension of smartphones and tablets also establishes a stronger and more personal connection. By touching their screen, your prospects and customers also touch your brand.
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