When we want to develop our business and in particular the visibility of our website, we need to make an investment in effective leverage. In other words, a lever that requires a minimum of effort for a maximum of benefits. Hence, when I say investment, I mean financial investment, but also investment in time, human resources, material and more. In this article, I invite you to discover 7 reasons that are enough to pass the step of investing in SEO, and you will see that this leverage is more than ever one of the most useful there is.